How to Write Sales Letters That Sell

I got hold of this book years ago but that doesn't diminish its value. The lessons I learnt here have stuck with me though writing all sorts of documenst that need to get someones attention (and even more importantly get them to DO SOMETHING)

This link is to a newer edition

Kinds of Minds

Daniel Dennett explores what we know, what we don't know, and what we will probably never know about human and animal minds.

What makes human minds different from those of animals and how did our cognitive process machine evolve to the stage it is now?

I want you to cheat

A fight for common sense and against slavishly following quality 'systems'