One of those books that doesn't seem that promising at first but the more you get into it the more interesting it gets. Published before the 2008 USA election but managed to predict a lot of teh underlying trends that in the end determined the outcome.
The message of the book is that you need to spot the small emerging trends not the great swings to get ahead of history.
Aong the journey some interesting quotes "hospital errors kill more people every year than either car accidentst or breast cancer", leading to a grwoth in self diagnosis and medication.
"In the USA today the top 1% of pets live better than 99% of the world's population.". "each year 600,000 prisioners are realeased from prision - a growth of 600% in 30 years"
This is written mainly from an American perspective but several chapters have a sidebar on the international parallel situations (and to be honest a lot of teh trends discussed can be directly translated.
Thursday 20 November 2008
Friday 7 November 2008
Yes! 50 Secrets from the Science of Persuasion
One of the best books I have read in a long time, with 50 short items, each a revelation in itself taken from a variety of areas and building up to an overview of the many ways we are all influenced (even when we are adamant that things don't affect us)
Example titbits were how to get your teenage children to tidy their rooms (a small piece at a time)
Reduce theft of get communal areas tidied (have a mirror or pictures of eyes on the wall)
How to come across as more credible as a speaker (get someone else to read your bio - even if everyone knows you have supplied the bio)
Example titbits were how to get your teenage children to tidy their rooms (a small piece at a time)
Reduce theft of get communal areas tidied (have a mirror or pictures of eyes on the wall)
How to come across as more credible as a speaker (get someone else to read your bio - even if everyone knows you have supplied the bio)
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