A book that explores some of the Buyology ideas in more depth as well as ome other fascinating insights into why we don't make rational descisions (even though we tell ourseleves that we do, and we really believe that we do).
p18 tips for a contented life: ensure you earn more than your wife's sister's husband!
p21 the more we have the more we want - a never eanding emotional treadmill of consumption
p97,101 that aroused men (and boys) have a seriously reduced capacity for judgement when aroused - certainly a novel way to attack teenage pregnancy
Sunday 7 June 2009
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