The Paradox of Choice - Why More is Less

An insigtful book for anyone trying to sell. Schwartz explains why having more choice actually reduces the chances of a successful sale, or from th eother side why increased choice increases stress and decreases happiness.

As well as the explanation, he gives practical advice on how to survive in a world where the mantra of ever increasing choice is alomost unavoidable - or how to lead a more contented life.

Those who manage to be grateful for what they have, who experience and express gratitude - lead longer healthier lives and are more optimistic about the future. Such individuals are more alert, enthusiastics, and energetic and are more likely to achieve personal goals.