One of the best books I have read in a long time, with 50 short items, each a revelation in itself taken from a variety of areas and building up to an overview of the many ways we are all influenced (even when we are adamant that things don't affect us)
Example titbits were how to get your teenage children to tidy their rooms (a small piece at a time)
Reduce theft of get communal areas tidied (have a mirror or pictures of eyes on the wall)
How to come across as more credible as a speaker (get someone else to read your bio - even if everyone knows you have supplied the bio)
Friday 7 November 2008
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This book contains a wealth of good advice and tips - each usually covered in just a couple of pages - so it can be dipped into over time. I liked the fact that each point was covered by verifying research too!
There are 50 good tips - in addition to the ones Jim mentioned I liked
- Not to provide too much or confusing choice in making a proposition - Keep it Simple
- Offer a premium higher priced version of your proposition and to encourage sales of your core offer
- "Equalise" before others by doing favours before needing something back
- Get higher commitment by getting folk to write out their goals, targets,appointment cards etc
This book is a compendium of helpful tips over a wide spectrum - advertising/marketing, interpersonal skills, leadership etc - a much wider spectrum than the title suggests!
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