Life's a game so fix the odds

I heard Philip Hesketh speak at a confidence club seminar in January 2009, he was a great speaker so I got hold of the book.

A version of how to win friends and influence people for the modern sales professional is how I would describe the content mixed in with some of Philip's life history. The techniques don't just apply to sales though, they are equally valuable whenever you are attempting to negotiate or persuade someone.

Covering the science of persuasion, the benefits of being different and of valuing diversity in others and finally the tools to help persuade people to buy from you and hence your business.