The (Mis)behaviour of Markets

I never knew Benoit Mandlebrot had such a broad and interesting career - I just knew him from fractals and chaos theory.
In this book he gives a more mathematical depth to the concepts in Taleb's Black Swan. Fundamentally that modern financial instruments are based on a fallacy that the probability distribution of events is normal or gaussian. Real life isn't like that the unexpected is far more common than we like to think (as events in 2008 have confirmed)

The Truth about Innovation

Another great book for dipping in and out of with 55 thought provoking innovation ideas to get you and your team off on a new tack. Each idea is expanded with examples over 2 or 3 pages.

I particularly likes messages about developing your staff (they are where your innovation and differentiation will come from) p 102
Get your team to read (anything really) p81
Hire for learning ability - not what someone can already do p105
Tips to get ideas adopted in your organisation p191

Byology - Martin Lindstrom

A nbook covering the underlying neuroscience behind why we buy what we buy. Especially revealing is that when asked in surveys and focus groups, what people give as explanations is often not correlated with what they actually do.
p30 Fear as a driver for making people buy works
p56 Why editorial is so effective
p149 On keeping a room clean by using the scent of cleaning materials in the air.