A nbook covering the underlying neuroscience behind why we buy what we buy. Especially revealing is that when asked in surveys and focus groups, what people give as explanations is often not correlated with what they actually do.
p30 Fear as a driver for making people buy works
p56 Why editorial is so effective
p149 On keeping a room clean by using the scent of cleaning materials in the air.
Wednesday 6 May 2009
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