An updated version of the Long Tail in which Chris Anderson explores the rich markets for producs and services beyond the limited selection of 'top hits' normally available. How often there is an even bigger market in what is not available in your typical outlet - the world of tremendous choice and variety - your job is to find a way to make money out of it.
Also some good content for those interested in Socal Networking
p7 how 98% of the content of a digital jukebox actually gets played
p76 www.lulu.com a means to get your personal book published and sold
p109 In the information age, context not content is king
p113 a list of top blogs: BoingBoing, Daily Kos, FARK.com, Gizmodo, Instapundit.com, Engadget, PostSecret
p124 There seems to be a correlation between Maves (who know a lot and like to share their knowledge) and bloggers.
p131 a note about the 80:20 rule - it doesn't have to add to 100% as each side is in different units.
p172 the flaw in the too much choice arguments - that the problem is too much choice without trusted guidance.
p182 GOATSE
p219 get your customers to do the work with external online blogs etc.
p230 tips on monitoring for internet activity on your brand
p242 on teh future role of PR - internal coaching or getting your brand blogged.
p244 THCO life of a chocolate bar.
Friday, 17 July 2009
Friday, 3 July 2009
FLIP - how to survive and thrive by turning your business on its head
A diferent perspective on what will make business survive and thrive, namely that we have to innovate and be incredibly flexible to make the most of opportunities
p16 25%+ of teh daily searches on Google are unique
p33 Strategy o teh go (flexible) is not the same as no strategy at all (foolish)
p50 'Most people operate under the assumption that they will regret foolish actions taken more than smart actions not taken, This is, interestingly, false.'
p52 on the need to attract 20-somethings, if not as employees then as customers.
p65 'Unlike knowledge, which is infinitely reusable, ignorance is a one hot deal: Once it has been displaced by knowledge, it can be hard to get back. And after it's gone, we are more apt to follow well-worn paths to find answers than to exert our sense of what we don't know in order to probe new options. Knowledge can stand in the way of innovation. SOlved problems tend to stay solved, sometimes disastrously so.'
p90 ideas for a strategy discussion - the one I liked best was to get your senior team to discuss the potential changes in teh demands of your customers and staff over the coming years. Remembering that waht is good enough, fast enough and cheap enough toda, won't be tomorrow. What challenges will these present to your business?
p115 Samsung spend 2- to 30% of sales on R&D.
p144 make your processes easy for the customer, not you.
p185 stats on internet usage by teens, more than 50% are daily users.
p193 attract and retain the best staff, through teh work they do and teh relationships you help them build.
p213 keep trying - You can make OK money doing what everyone else is doing but it's not going to put a dent in the universe, although the odds against immediate success are daunting, the more you are willing to keep trying new things the more teh odds shift in your favour.
p263 be open to serendipity, to findng things you wern't looking for.
p265 there is no i in team but there is in innovation - innovations don't begin in crowds but crowds are necessary to validate innovation.
p 280 to get control give it up: if your staff are so bored they are spending hours downloading junk from the internet then you should look at your staff selection processes, and more important at the work you are engaging them in and the culture that exists!
p289 Get up off your arse and do something
p16 25%+ of teh daily searches on Google are unique
p33 Strategy o teh go (flexible) is not the same as no strategy at all (foolish)
p50 'Most people operate under the assumption that they will regret foolish actions taken more than smart actions not taken, This is, interestingly, false.'
p52 on the need to attract 20-somethings, if not as employees then as customers.
p65 'Unlike knowledge, which is infinitely reusable, ignorance is a one hot deal: Once it has been displaced by knowledge, it can be hard to get back. And after it's gone, we are more apt to follow well-worn paths to find answers than to exert our sense of what we don't know in order to probe new options. Knowledge can stand in the way of innovation. SOlved problems tend to stay solved, sometimes disastrously so.'
p90 ideas for a strategy discussion - the one I liked best was to get your senior team to discuss the potential changes in teh demands of your customers and staff over the coming years. Remembering that waht is good enough, fast enough and cheap enough toda, won't be tomorrow. What challenges will these present to your business?
p115 Samsung spend 2- to 30% of sales on R&D.
p144 make your processes easy for the customer, not you.
p185 stats on internet usage by teens, more than 50% are daily users.
p193 attract and retain the best staff, through teh work they do and teh relationships you help them build.
p213 keep trying - You can make OK money doing what everyone else is doing but it's not going to put a dent in the universe, although the odds against immediate success are daunting, the more you are willing to keep trying new things the more teh odds shift in your favour.
p263 be open to serendipity, to findng things you wern't looking for.
p265 there is no i in team but there is in innovation - innovations don't begin in crowds but crowds are necessary to validate innovation.
p 280 to get control give it up: if your staff are so bored they are spending hours downloading junk from the internet then you should look at your staff selection processes, and more important at the work you are engaging them in and the culture that exists!
p289 Get up off your arse and do something
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